ACCA – Aspire to lead
ACCA is the global body for professional accountants. They lead; others follow.
This multi-channel, student acquisition campaign positions ACCA as the professional body for future business leaders. The key to its success was to develop an authentic, empowering message, delivered by real ACCA members.
We directed every aspect of the visual output, to ensure the quality of both print and digital communications, and utilised strategic media buying to drive this UK-based campaign; simultaneously targeting top UK university students (both on campus and in city centres) and key locations on the London Underground.