Crown Prosecution Service logo

Crown Prosecution Service

When we refreshed this prestigious brand, our aim was to reflect its considerable gravitas through a simple and clear identity.
We worked with the CPS team to streamline and update their comprehensive brand assets, and helped to ensure that they were implemented seamlessly across all organisational touch points. This was delivered simultaneously through printed and digital style guides.
To complement the brand refresh, we also helped to organise, build and deliver a new and bespoke image library.
CPS brand refresh logo
Corporate Blue
Pantone 286
Green
Pantone 320
Purple
Pantone 297
Red
Pantone 7427
Orange
Pantone 158
Stone
Pantone 5773
CPS digital brand style guide
CPS corporate identity style guide
CPS brand assets
CPS brand refresh bespoke image library - building CPS brand refresh bespoke image library - policeman talking CPS brand refresh bespoke image library - policeman CPS brand refresh bespoke image library - judge holding court papers