Visual messaging of the Dying to take the call? campaign

Department for Transport

As part of the government’s THINK! road safety campaign, we were commissioned to develop visual messaging that was strong enough to help change obdurately dangerous behaviour – namely using a mobile phone whilst driving.
Our Dying to take the call? campaign successfully delivered a nationwide initiative – via print media and out-of-home advertising – supporting the drive to reduce the number of people killed and injured on our roads every year.
Dying to take the call? campaign print media, including posters and leaflets
Dying to take the call? campaign out-of-home advertising – bus stop
Detail of the Think! campaign logo Detail of the headline from the campaign