– the future
ACCA is the global body for professional accountants. Number 1. And they intend to stay there.
We were briefed to create an integrated, global campaign to communicate the biggest change ACCA has ever made to its existing qualification. Informed by comprehensive industry insights, and working in close collaboration with the ACCA client team, we defined the key messaging and developed a multi-channel communications strategy – with a visual style that fully encompassed the essence of change.
We continue to work with ACCA to deliver the complex mix of through-the-line collateral for this two-year rolling campaign.