Aimed at younger students, this prospectus was designed to focus on the holistic experience that a student would enjoy, when studying and living in London. The information was deliberately demarcated into bite-size chunks – highlighting the most important benefits, in order to attract potential students.
Informed by market research and student insights, we structured this prospectus to be much more career-focused, with a clear emphasis on the quality and experience of lecturers within each department. Infographics were utilised throughout to signpost important information. In collaboration with UCL’s Marketing Department, we were recognised for our efforts with a Heist Silver Winner’s Award in
the Best Postgraduate Prospectus category.
Study Abroad prospectus
From content to photography, this prospectus was designed to be very much London-centric. Aimed squarely at international students, it was important to emphasise the kudos of studying at UCL, complemented by the social and cultural benefits of living in London – one of the most vibrant and diverse cities in the world.